Hobbies

Agency: Jack Morton Worldwide

Role: Associate Creative Director, Design

CTV spot for Eaton concepted around the idea "What would IT Pros do if they switched to Eaton products and as a result had more free time?"

The answer, of course, is knit adorable outfits for their Eaton desk toys.

What we did

The hobbies campaign celebrated the free time IT professionals got back when they used Eaton products. Less downtime = more you time.

In addition to the spot, we created rich media games and placed them as paid ads for our pros to play. Word scrambles, emoji puzzles, and crosswords.

We made a full ProLights activity book filled with our puzzles. Also, the woman who knit the tiny sweaters was an absolute legend.

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