NBA
Agency: Jack Morton Worldwide
Role: Associate Creative Director, Design
We pitched, won, and activated the first-ever NBA In-Season Tournament Red Carpet. I worked on the core creative pitch team that won the business and was an integral part of bringing that work to life — all the way through to attending the live event in Las Vegas.
Awards
Cynopsis Sports Media Awards 2024
FINALIST Activation at a Live Event
NBA Red Carpet
Hashtag Sports Awards 2024
WINNER Best Event or Experiential Campaign
NBA Red Carpet
What we did
Pitched and won the work for the first NBA In-Season Tournament. Once we established that it was going to be a fashion-first red carpet, we worked with an amazing architect who brought our
design concepts to life in a modular way that the NBA still uses today! If I knew who any of the players were I would've been starstruck the whole event, but luckily I've always been too short to ball.
1B impressions, 60M video views, 17K earned posts, over $2.2M in earned media value — and a “nice” from Timothée Chalamet.
