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ADI Brand

Client: Analog Devices, Inc.

Agency: The Boston Group

Role: Designer

Analog Devices Inc is an innovation giant, cornering almost 50% of the world's data converter market. They manufacture analog and digital components and innovate with the top tech companies.

They’re big — and they needed a brand that felt big too. Tasked with creating a design look-feel to accompany their new tagline — “Ahead of What’s Possible” — I created a templated color overlay using 4 strong colors and innovative imagery. By utilizing their client's innovation, they can showcase not only their manufactured hardware but also their client-spurred consulting. The colors help them stand out against their competitors, gathering more click-throughs and more brand interest.

Designed the new ADI Ahead of What’s Possible™ brand look and feel. Created dynamic color system, and designed accompanying print and web layouts.

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