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Hands of the Engineer

Client: Analog Devices, Inc. 

Agency: The Boston Group

Role: Sr. Art Director

Analog Devices builds innovations that enable tomorrow’s smart platforms — from cars to communications to consumer electronics to healthcare. I art directed a campaign that showed that, while Analog Devices doesn’t build the end-products themselves, their engineers craft the technologies that shape those end-products — making them safer, greener, faster, more immersive, and more fun.

Over 1.4 million views on clients YouTube Channel after 2 months

Campaign Results: 9.3 Million Views | 92% new site traffic | 73% completion rate

 

Established visual concept and storyboarded video. Assisted director during the video shoot, provided visual and audio feedback for the video editor throughout production.