Agency: The Boston Group
Raytheon’s Sense Through the Wall technology was released to the consumer market. This technology allows the user to place the device against a wall up to 4′ thick and tell if there is life inside. It can detect the number of lives, if they are human or animal, if they are armed, how far from the wall they are, etc. This technology in the consumer market will help in search and rescue, and also hostage situations.
I was tasked with creating logo options that expressed the idea of through-wall identification — and branding the device for the consumer market.
Developed logo options and product branding execution for the consumer-facing product.