Hobbies
Client: Eaton
Agency: Jack Morton Worldwide
Role: Associate Creative Director, Design
CTV spot for Eaton concepted around the idea "What would IT Pros do if they switched to Eaton products and as a result had more free time?"
The answer, of course, is knit adorable outfits for their Eaton desk toys.
(It's better with the sound on)
Creative Director: Richard Shideler
ACD Writer: Zach DeLuca
ACD Designer: Chrissy Raftery
Producer: Cristine Santo
Filming/Editing: New Leaf
As an extension of the campaign, we created puzzles for our IT Pros to do in all their newly found free time. Two were interactive rich media puzzles, and the rest were paid and organic social posts on Reddit, LinkedIn, and Facebook.
As a bonus, we packaged all the puzzles and answer keys as a downloadable PDF.
