IT: The Next Frontier

Client: Eaton

Agency: Jack Morton Worldwide

Role: Associate Creative Director, Design

My third year working on the very fun Eaton power quality promotion targeting overworked IT pros in the SMB and Enterprise space.

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This year we kept the space theme the client loved and made a game for the SMB IT pros, and a landing page full of content for our Enterprise IT pros. But also promoted the recent acquisition of Tripp Lite by introducing a new desk toy and messaging around the next frontier of IT made possible by the union of two great companies.

The Game

A point-and-click-inspired adventure game where you have to find the Eaton products you need to get back to Earth. Players explore a multi-room spaceship with fun easter eggs, a robotic arm, IT-inspired puzzles, and a devilish plot to keep you in space forever.

The Landing Page

 The page consisted of messaging around the acquisition, a parallax experience with messaging around how you prepare your teams for the future of IT, links to more resources, and the game experience.