NBA In-Season Tournament
Client: NBA
Agency: Jack Morton Worldwide
Role: Associate Creative Director, Design
We pitched, won, and activated the first-ever NBA In-Season Tournament Red Carpet. I worked on the core creative pitch team that won the business and was an integral part of bringing that work to life — all the way through to attending the live event in Las Vegas.
The video is best with the sound on!
Cynopsis Sports Media Awards 2024
Finalist Activation at a Live Event
Hashtag Sports Awards 2024
Winner Best Event or Experiential Campaign
1B impressions, 60M video views, 17K earned posts, over $2.2M in earned media value — and a “nice” from Timothée Chalamet.
The Process
A peek behind the scenes at a few of the dozens of mood boards, sketches, and renders it took to get there.
The Inspiration
Uniting both the glitzy IST brand and classic basketball nostalgia, we brought the energy and motion of basketball — specifically, a basketball swishing through a net — to life, in runway form.
The Approaches
We then began translating that spirit into the structure and space.
Each of the three options centered around a single modular design element we could fabricate efficiently and repeatedly, and assemble into a dynamic and dazzling environment.
This was a huge endeavor and I got to work with
some of the most talented people I know!
Producers:
Jess Fisher, Natalie Morrow, Lindsay Nevitt, Amanda French
Account:
Jess Worley, Alicia Durfee, Bonnie Ott
Creative:
Zach Deluca, Graham Kelman (architect), Richard Schideler,
Barbie Lam, Julia Rettig, Nick Carter (& me!)
Strategy: Marissa Lindstrom
Videography:
Cristine Santo, New Leaf (Pat & Lee)