NBA In-Season Tournament
Client: NBA
Agency: Jack Morton Worldwide
Role: Associate Creative Director, Design
We pitched, won, and activated the first-ever NBA In-Season Tournament Red Carpet. I worked on the core creative pitch team that won the business and was an integral part of bringing that work to life — all the way through to attending the live event in Las Vegas.
The video is best with the sound on!
Cynopsis Sports Media Awards 2024
Finalist Activation at a Live Event
1B impressions, 60M video views, 17K earned posts, over $2.2M in earned media value — and a “nice” from Timothee Chalamet.
This was a huge endeavor and I got to work with
some of the most talented people I know!
Producers:
Jess Fisher, Natalie Morrow, Lindsay Nevitt, Amanda French
Account:
Jess Worley, Alicia Durfee, Bonnie Ott
Creative:
Zach Deluca, Graham Kelman (architect), Richard Schideler,
Barbie Lam, Julia Rettig, Nick Carter (& me!)
Strategy: Marissa Lindstrom
Videography:
Cristine Santo, New Leaf (Pat & Lee)