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NBA In-Season Tournament

Client: NBA

Agency: Jack Morton Worldwide

Role: Associate Creative Director, Design

We pitched, won, and activated the first-ever NBA In-Season Tournament Red Carpet. I worked on the core creative pitch team that won the business and was an integral part of bringing that work to life — all the way through to attending the live event in Las Vegas. 

The video is best with the sound on!

1B impressions, 60M video views, 17K earned posts, over $2.2M in earned media value — and a “nice” from Timothee Chalamet.  

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This was a huge endeavor and I got to work with
some of the most talented people I know!

Producers:
Jess Fisher, Natalie Morrow, Lindsay Nevitt, Amanda French

 

Account:
Jess Worley, Alicia Durfee, Bonnie Ott

 

Creative:
Zach Deluca, Graham Kelman (architect), Richard Schideler,
Barbie Lam, Julia Rettig, Nick Carter (& me!)

 

Strategy: Marissa Lindstrom

Videography:

Cristine Santo, New Leaf (Pat & Lee)

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