Upstream IT
Client: Upstream
Agency: Jack Morton Worldwide
Role: Associate Creative Director, Design
After the overturning of Roe v. Wade, millions of American women in underserved communities now live without access to specialized reproductive care.
Upstream — a nonprofit offering expert contraceptive care training to PCPs — came to us asking how to change the PCP mindset that contraception access "isn't my problem to solve."
We came back with the Upstream It campaign. Turning their brand into a verb to address the PCP problem solving they needed.
The video is best with the sound on!
Turning a brand into a verb for improving contraceptive care.
We launched Upstream It with a full-funnel array of brand-to-demand messaging designed to:
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Break through to select PCP targets on a curated ABM list
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Capture larger numbers of marketable contacts at clinics, at an efficient cost
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Drive engagement through targeted messaging and media placements
