Tales from the Next Frontier
Client: Eaton
Agency: Jack Morton Worldwide
Role: Associate Creative Director, Design
My fourth year working on the very fun Eaton power quality promotion targeting overworked IT pros in the SMB and Enterprise space.
This year we kept the space theme the client loved and made a series of graphic novels covering solutions for healthcare, education, data centers, enterprise, and small business. As part of the promotion, we updated our previous landing page to highlight the tales and also included new content, while still leveraging last year's game and infographic.
Reggie Awards 2024
Silver B2B Marketing
Bronze Content Marketing
Campaigns of the Year 2024
Winner Icon Campaign of the Year Award - B2B
Five Custom-Illustrated Tales
We worked with an illustrator in London to create the artwork (my terrible stick figures below), and then put them into boards and added in copy (written by Zach DeLuca & Brad Mettey).
The landing page has been updated to reflect the creative of the latest promotion
Getting to the Next Frontier
Updated the landing page to include the game from last year's promotion, and also some new content featuring Eaton's products and services. Secondary pages showcase the tales in a graphic-novel-style reading window, complete with page turn animations and sound effects.
The landing page has been updated to reflect the creative of the latest promotion
After the tales were done, we (Justine Kashulines, Al Benbow, and myself) blew out paid and organic media assets for desktop, mobile, and social display. Showing just a few below, but we made two banners in five sizes and several social assets for each tale.
And our audience loved them!
And it wouldn't be Eaton without some product-focused infographics! We designed these and made Reddit posts to help promote them.
The landing page has been updated to reflect the creative of the latest promotion
